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Let's get your transformative ideas understood, embraced, and acted upon. ​​
Together, we'll create Buy-in Strategy Blueprint around your specific goals.
Here are some of the most common components of a Buy-in Strategy blueprint:
Deep Audience
Understanding
Powerful
Messaging
Change
Narrative
We'll take a deep look at your key audiences – donors, volunteers, partners, and the communities you serve. What are their hopes, fears, and motivations? What reasons will inspire them to take action? With these insights, we'll craft messaging that genuinely resonates.
Many nonprofit leaders know what they do, believe in the mission, and have a strong vision for what they're organization can achieve next, but they struggle to put all of this into a succinct and clear message that people understand. We'll create memorable messaging that resonates internally and externally.
A major part of your Change Strategy will likely be the story you tell about where your organization has been and where it's headed. Together, we'll weave together a narrative that brings your stakeholders on the journey with you and inspires them to action.
Internal
Alignment
Having a stellar strategy means nothing if your team isn't fully bought in and aligned. I'll work closely with your staff and leadership to foster unity, role clarity, and consistent messaging across all channels and touchpoints. You'll become a unified force, pouring passion into every interaction.
Internal
Activation
One of the biggest drivers of success on your change journey will be how well your team is able to actually implement change. Starting with your board and leadership teams, we'll create several activations designed to move your entire team from present state to future ready to activated.
External
Communications
My philosophy is that change starts from within. Once we understand and implement the internal strategy, we'll ensure your external stakeholders (clients, donors, volunteers, committees, etc.) and the broader community know where you're headed, why you're headed there, and how they can join you.
Depending on the size and scope of your organization's shifts, your Buy-in Strategy might also include:
tailored communications assets, leadership team strategy sessions, staff & board training, crisis planning, value proposition development, leadership coaching, rebranding, marketing and social media strategies, and more.
This approach is for you if:
You're leading an established nonprofit​, and one or more of the following is true:
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Your organization is about to undergo a change (strategic plan, direction shift, new program, leadership transition, etc.).
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You have BIG ideas or goals.
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No one "gets it" yet.
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You send everyone (teams, boards, chapters, donors, community members, volunteers, etc.) the same communications.
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Internal teams don't know how to talk about your organization, or each talk about it differently.
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Your board isn't on board.
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You want your teams, chapters, or locations to adopt something new (branding, mission, program, approach, etc.).
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You need to attract funders.
What We'll Achieve Together
Implementing your Buy-in Strategy will allow you to lead organizational transformation with clarity.
Every step of the way, we'll work together to ensure your unique nonprofit needs are met, and ultimately, your change will result in a brighter future for your organization—from the Inside Out.
About Angela
An experienced marketing and communications executive, Angela brings a wealth of real-world knowledge and skills to her clients.
Prior to starting her consulting practice in 2022, Angela served as Chief Marketing and Major Gifts Officer for United Way of Greater St. Louis. During her 18 years at United Way, she led many organization-wide programs, such as the Women’s Leadership Society and de Tocqueville Society, and helped secure $1.27 billion for the community through marketing and fundraising efforts. In addition, she guided strategic communications for United Way’s most important undertakings of the last decade, including changes in investment strategy, leadership, mission, and organizational focus.
Angela has significant experience in strategic communications, marketing strategy, and brand development. She is known for her people leadership, strategic approach to complex issues, and ability to craft messaging that resonates with an organization’s most critical constituencies.
Having handled every aspect of an organization’s marketing and communications program, including brand, digital, messaging, and partnerships, she knows how to craft a vision that supporters fall in love with, staff and board members value, and clients and the community appreciate. Her unique mix of fundraising, marketing, and brand development is showcased in her ability to help nonprofits create change strategies that work.
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Select clients include: A+ Education Partnership, Prosper, Rx Outreach, St. Louis Community Foundation, TheBridge, United Way of Central and Northeastern Connecticut
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